Value Proposition Design: How To Create Products And Services Customers Want (Strategyzer) Alexander
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How to Design Products and Services that Customers Love with Value Proposition Design
Do you want to create products and services that customers can't resist Do you want to avoid wasting time and money on ideas that won't work Do you want to learn a proven methodology for success, with value propositions that sell, embedded in profitable business models
If you answered yes to any of these questions, then you need to read Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder, Yves Pigneur, Greg Bernarda, and Alan Smith. This book is the sequel to the international bestseller Business Model Generation, which introduced the Business Model Canvas, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
In this book, you will learn how to use the Value Proposition Canvas, a complementary tool to the Business Model Canvas, to design, test, create, and manage products and services that customers actually want. You will discover the patterns of great value propositions, get closer to customers, and learn how to iterate rapidly based on feedback and evidence.
The book is highly practical and visual, with stunning illustrations that simplify complex ideas into quickly readable chunks. You will also get access to an online companion on Strategyzer.com, where you can find exercises, templates, posters, and more resources to help you apply what you learn in the book.
Whether you are an entrepreneur, an innovator, a marketer, a product manager, a designer, or a strategist, Value Proposition Design will help you tackle one of the core challenges of every business: creating compelling products and services that customers want to buy.
Don't miss this opportunity to learn from the experts who have revolutionized the way we think about business. Order your copy of Value Proposition Design today!
If you are wondering how Value Proposition Design can help you in your own business, here are some examples of how the authors and their clients have used the Value Proposition Canvas to create products and services that customers love:
How Nespresso used the Value Proposition Canvas to reinvent the coffee market and create a multi-billion dollar business.
How MasterCard used the Value Proposition Canvas to understand the needs and pains of small merchants and create a new payment solution that increased customer satisfaction and loyalty.
How SAP used the Value Proposition Canvas to transform its innovation culture and launch new products faster and cheaper.
How GE Healthcare used the Value Proposition Canvas to design a low-cost ultrasound device for rural India that saved lives and created social impact.
How LEGO used the Value Proposition Canvas to revive its struggling business and become the world's most powerful brand.
These are just some of the many stories and case studies that you will find in Value Proposition Design. You will also learn from other companies such as Xerox, Dropbox, Airbnb, Uber, Netflix, Amazon, Apple, Google, and more.
But Value Proposition Design is not just a book. It's a way of thinking and working that will change how you approach your business challenges. It's a mindset that will help you create value for your customers and for yourself. It's a skill that will make you a better innovator, marketer, product manager, designer, or strategist.
So what are you waiting for Get your copy of Value Proposition Design today and start creating products and services that customers want! aa16f39245